Marketing for Customers Clients and Partners -myassignmenthelp

Question: Discuss about theMarketing for Customers Clients and Partners. Answer: By studying this module and after doing the assignments I found all the chapters of the marketing subject informative and motivating and as well I believed that my knowledge and skills had increased. I have also found that the marketing for businesses had become more complicated and interdependent because of the global approach. As per my knowledge, marketing can be defined as science and art of the set of activities, institutions and the processes that enable creating, delivering, communicating and to exchange the offerings that make value for the customers, clients, partners and the society at large. In short, it is an overall marketing plan that helps to frame strategies and positioning over the targets market including the pricing strategies over the product and beforehand studying and evaluating the consumer perspective. Marketing also includes strategies to promote the product by advertising and in the last calculating the value for the brand among the consumers. The subject of marketing had been very realistic as I input the knowledge in my day to day situations. For example, from studying marketing as a whole I had earned knowledge on how to start a business plan accordingly to launch a product in the market. Marketing can be applied in everyday situations as such while doing business before launching a product, the market research of the need of it among the consumers and after launching the product to get the market feedback a small sample of the product could be tested upon the consumers. In other words, marketing can be an innovative strategy formed an individual to ove rcome the objective but it may fail or either reaches to success. Then before attending this course I never knew that consumer behavioral study is important in marketing or business purpose but now I have knowledge on the consumer behavior perspectives, different theories that motivate the buyer to purchase in brief (Solomon et al. 2014.). This all knowledge somehow guides me before purchasing a product. The part where I find difficulty is in the strategizing in targeting, positioning and segmenting section. It is a bit confusing with all the three terms as they are interrelated. If the terms related are more clearly defined can be easier anyhow it is not much difficult. Then the supply chain and the distribution strategy helped to earn knowledge regarding the distribution and the supply chain process that takes place in my nearby shops and products which we buy such as when I purchased a gaming console last week, I understood the supply chain of Amazon which was simple initially we place order, then each unique code is provided to the customers along with the product. Then, the product is forwarded to the zonal distribution centers from where the products are delivered to the customers as per their unique code. The problem I faced while studying marketing was going through the case studies at the beginning as they were too long to read but later I realized that they related to the real life based incidents which became interesting for me as I can face the same in my future career. I found out that marketing can be with traditional practices and with the modern practices as well and there is a difference in both the practices (Grnroos 2016). I spotted that to become a marketing manager I need to have my own kind of analytical skill to face and handle the issues in marketing. References Grnroos, C., 2016. Modern Marketingand.Marketing in Evolution: Essays in Honour of Michael J. Baker, p.14. Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Pearson.